The last two years have significantly altered the priorities and practices of the modern candidate as well as modern recruiting. In the economic wake of the pandemic, the country has begun to experience what is being referred to as “The Great Resignation,” with US workers quitting their jobs at unprecedented rates. With all that we are as a nation are facing, winning over top talent in today’s recruitment landscape requires a multi-faceted strategy that leverages the best of technology and human connection. At Work4 we strive to put the human back in HR with everything we do and if the last 18 months have taught us anything, it’s that the field of modern recruiting is all about the people. We work closely with HR managers, staffing firms, and talent acquisition specialists worldwide to provide complete recruitment marketing solutions. That’s why today we want to bring you the top 5 recruiting strategies to implement in 2022 based on our own trend research.
What is a Recruiting Strategy?
A recruiting strategy is a comprehensive plan of action that provides clear and actionable steps to help you successfully identify, attract and hire high-quality candidates for your open roles. Your recruiting strategy should explain what roles you’ll recruit for as well as when, why, and how. It should be closely tied to your overall company objectives and mission and it must be possible to easily implement and communicate. The strategy can range from just the basics, like posting on job boards, to more advanced processes involving recruiting agencies or employee referral programs.
Implement Social Recruiting
According to our recent survey, Social Recruiting is a top priority for recruiters as we head into the new year. Over 62% of our survey respondents listed it as key to their recruiting success moving forward. And, it’s not hard to guess why. With more than 4.48 billion social media users worldwide, it’s likely your target candidate is among them. Plus, unlike traditional talent acquisition channels, such as job boards, social media recruiting allows you to engage with both active and passive candidates.
Get Faster With Your First Touch
Statistics from the Human Capital Institute show that 75% of candidates never hear back from a company after applying. Slow response or worse, no response can tarnish your employer brand. According to some of our top customers, the best results are achieved when follow-up occurs within eight minutes. To achieve this consider adding candidate nurturing to your recruiting strategy by partnering with Work4. Our automated text and email nurturing system can help to ensure that every candidate feels valued.
Go Digital
Today’s candidate is digitally savvy and your company should be too. Studies have shown that as much as 70% of job seekers search for employment with their smartphone or tablet. Furthermore, 60% of applicants will abandon an application that is too long or complicated. If you want to minimize application drop-off, start by simplifying your application process to make it possible for candidates to apply on the go with as few clicks as possible. This is where a good Applicant Tracking System (ATS) becomes essential. Many of the top ATS platforms allow candidates to input their own resumes and other information, track application status, schedule interviews, and more. All of which can help you move top candidates through the hiring pipeline faster.
Show Your Personality
Employer branding has shifted from nice to have and become a necessary part of the strategy in today’s recruitment industry. In our hiring trends survey, employer branding was in the top 10 list of top priorities for recruiters heading into 2022. Just like candidates want to know about a company’s reputation, they also want to know about its culture. 69 percent of job seekers wouldn’t be willing to accept a job with a company that has a bad reputation. Implying that even the fear of unemployment isn’t enough to overcome a negative employer brand. Focus on your employer branding as we head into the new year.
Tie in Recruitment Marketing
Recruiting has increasingly begun to resemble marketing across the board. Leverage this 2022 hiring trend to move your company to the next level. Smart strategies should include conversion-based marketing to help you track performance and make adjustments to campaigns or platforms that aren’t performing well. Conversion marketing in recruiting utilizes the same technology that targets ads to customers but instead targets recruitment messaging to both active and passive candidates. This form of marketing allows you to pay close attention to how effectively your recruitment marketing converts as well keeping informed of the ROI on your marketing dollars.
Embracing the New Year
At Work4 we give talent acquisition teams the tools they need to improve their recruiting and streamline the process for both recruiters and candidates. With over 5 years of experience in recruitment marketing and products for candidate nurturing, lead generation, job boards, employer branding, and more we are the leader in the talent acquisition industry. Improve the reach and ROI of your recruitment strategies with Work4 in 2022 and beyond. Contact us today!
