DriverReach
How Driver reach uses Work4 to leverage their customers’ success and, in turn, their own success. The Road to Faster Hires Through its partnership with
January 23, 2023
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American Central Transport
How American Central Transport is keeping more of its trucks on the road with Work4 and targeted Facebook Ads
The Road to Faster Hires
Through its partnership with Work4 ACT has been able to gain exposure to driver audiences they wouldn’t have reached on their own, making filling their open trucks easier.
Background:
American Central Transport is a premium service truckload carrier serving major shippers throughout the eastern half of the United States.
- Client since – 2022
- Position(s) to fill – CDL Drivers
The Challenges:
- Finding a new source of leads to seat their open trucks
- Increasing their job visibility
- Reaching more qualified drivers in their target regions of the Midwest and Southeast US
The Solution:
ACT was working with another agency when they came to Work4 and seeking a new solution to more effectively fill their open jobs. By using Work4’s custom Facebook ads platform and proprietary targeting system, ACT was able to more effectively target both active and passive candidates in their desired regions, increase their volume of driver leads and keep more trucks moving.
The Results:
In the last 6 months:
193, driver leads have been received via Work4 Ads
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