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How Driver reach uses Work4 to leverage their customers’ success and, in turn, their own success. The Road to Faster Hires Through its partnership with
January 23, 2023
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Atomic Recycling
How Atomic Recycling is constructing a new way to hire drivers with Work4 and targeted Facebook Ads
The Blueprint to Recruiting Efficiency
Through its partnership with Work4 Atomic Recycling has been able to build a better candidate pipeline while gaining exposure to driver audiences they wouldn’t have reached on their own and fill all of their open trucks.
Background:
Established in 1999, Atomic Recycling is the leader in construction waste recycling in the Twin Cities metro, Minneapolis, and St. Paul area.
- Client since – 2022
- Position(s) to fill – A/B CDL Drivers
The Challenges:
- Optimize their job visibility where drivers spend most of their time, on Facebook
- Build their talent pipeline
- Reach more candidate leads & improve their hiring process
The Solution:
Work4 helped Atomic Recycling get the most out of its Facebook recruitment strategy by implementing our proprietary targeting system to reach audiences the company couldn’t reach on its own. This increased reach helped Atomic Recycling fill all their open positions in record time.
The Results:
During a 30-day time period, they received 56 driver leads via Facebook Ads. Of those leads 86% were qualified, allowing Atomic Recycling to fill all of their open trucks in under 30 days.
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