Centerline drivers

How Centerline fights the driver shortage with Work4.

The Easy Road to Better Driver Recruiting

Thanks to Work4’s solutions, Centerline Drivers transformed Facebook into an efficient source of recruitment with the ease of use of a job board but with three times more potential candidates to target.

Background:

Centerline Drivers is the nation’s most experienced, reliable, and respected partner in the transportation business. Supporting both our drivers and customers, our culture is focused on safety, efficiency, and productivity.

• Client since – 2017
• Position(s) to fill – CDL Drivers

The Challenges:

• Enlarge the reach of their communication to passive candidates. 
• Increase reach to qualified drivers with a minimum of 1 year of experience
• Lack of Facebook recruitment expertise

The Solution: 

To ensure the candidates’ Centerline received were well qualified, Work4 customized a set of qualifying questions to gather information on the CDL license and years of experience helping to filter out unqualified candidates. Using Work4’s audience curated with over 10 years of data points Centerline was able to better target qualified passive candidates, and ATS integration allowed leads to be delivered directly to them and their clients. 

The Results:

Since Original Launch:

Over 8,784 leads delivered via Facebook

In Their Own Words:

“Work4 is now one of our best performing sources in terms of lead app volume. They have been a great partner to work with.”

– Kelsey Stafford, Marketing Manager