Melton Truck Lines

Melton Truck Lines

Facebook Recruiting, Changing the Road for Driver Hiring

Recruiting on Facebook with Work4 allowed Melton Truck Lines to grow its brand, increase awareness of its careers and talent community, reduce its advertising costs, and find quality drivers who are proud to represent a company they know and “like” both on and off the road. 

Melton Truck Lines

The Challenge:

Getting the experienced CDL-qualified drivers needed to fill their rigs is the number one challenge a trucking company faces. Melton Truck Lines knew that to overcome this challenge they needed to find a viable solution to turn their driving careers into an alluring employer brand on social media. 

The Solution(s):

W4 App

Work4’s Social Recruiting Solutions allowed Melton Truck Lines to build a Facebook presence from scratch and grow their talent community organically. The company installed a branded Facebook Career tab on their Facebook Brand Page and began importing jobs from their applicant tracking system to allow potential candidates to access their job opportunities and apply through Facebook.

W4 Pipeline

Melton Truck Lines invested in W4 Pipeline to attract new potential candidates to the talent pool. Because Work4 is integrated with the Facebook ads platform, Melton was able to take advantage of intelligent targeting based on users’ profile information to attract quality drivers to their positions.

The Work4 Ads team ran Sponsored Stories to help grow the company’s fan base and spread brand awareness. This strategy was combined with targeted ads to attract both active and passive potential candidates to the company’s open positions.

The Results:

Melton Truck Lines

“Work4, with its Social Recruiting and W4 Pipeline Solutions, has been an integral partner in helping Melton Truck Lines increase our reach to and likes from our ideal candidate profiles.”

~Frank Priboy, Advertising Manager 

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Facebook Recruiting, Changing the Road for Driver Hiring Recruiting on Facebook with Work4 allowed Melton Truck Lines to grow its brand, increase awareness of its

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