6 Ways to Engage Candidates During the Recruitment Process

6 Ways to Engage Candidates During the Recruitment Process

Candidate engagement is one of the most important parts of the recruiting process. It helps ensure that the right people are hired for the job, it allows recruiters to understand what makes each candidate unique, and it helps to improve your employer brand. One of the biggest complaints candidates have in the job-hunting process is a lack of feedback following interviews. In fact, a staggering 75% of candidates say they never hear back from a recruiter following an interview. So with that in mind, let’s go over some ways in which you can engage candidates during recruitment.


Give a Prompt Response

Even if you’re not in any rush to fill your position, chances are high that your applicants are eager to find a job. If you’ll be spending weeks sifting through resumes, you may find that the top candidates have moved on and been hired by a competitor. To avoid this scenario, once you receive an application, whether you’re interested in the applicant or not, it’s only courteous to respond promptly. If you are interested in the candidate you should also provide regular updates. The more open your communication is with applicants, the more positive your reputation will be among job seekers of all types.

Personalize It

The modern applicant wants to feel they will be recognized and treated as an individual, not as a number at your company. During the recruiting process, strive to personalize all correspondence. During the interview process make it a point to ask for personal stories that center around the candidate’s experience. This will help you not only learn more about the candidate’s skills and qualifications but give you insight into the candidate’s personality and how they may fit into your organization.

Be Honest About the Job Description

Don’t make promises you can’t keep. You should be honest with candidates about the job description. This will help you understand whether or not they’re a good fit for the role. Also, be sure to communicate clearly about expectations so there aren’t any surprises later on.

Give Them Feedback

If you’ve been interviewing potential employees, you’ve probably noticed that some people are more engaged than others. It’s not uncommon for candidates to ask questions, express interest in the company, and even offer feedback on the interview process. These behaviors show that the candidate has a genuine interest in the position.

Candidate Follow-up Ad

Offer Training Opportunities 

You should also consider offering training opportunities as part of the job application process. This will help you identify whether the applicant has any gaps in knowledge or skills that need to be addressed before starting work.

Engage With Automation

Keep in mind that building a positive relationship with every applicant, even those unqualified for your current position is key to keeping a full talent pool. After all, you never know what the future could bring, or when the same candidate could become the perfect fit for another position. 

The easiest way to keep candidates engaged is through automation services like the ones offered by Work4. From employer branding to text recruiting and recruitment marketing, we have a solution that’s right for your team. Book a meeting and let our experts guide you through the modern recruitment landscape with ease. 


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