By now, most savvy HR professionals are familiar with Facebook Recruiting, but the newest tool in the recruitment toolbox is TikTok. Since the platform is new and different from other channels in the typical recruitment roster, there is a learning curve, so let’s jump in and see how recruiting works on this up-and-coming platform.
Are Candidates Using TikTok?
In 2020, TikTok released its first public report, showing an 800% growth in the platform’s monthly active user base since Jan. 2018. Today there are more than 1 billion users and the app has been downloaded over 200 million times in the United States alone. With that many Americans actively using TikTok on a daily basis, there’s a high probability that your employees and candidates are part of that user base.
If you want to meet candidates where they are, TikTok is a great place to be. From home health care professionals to warehouse workers, and restaurant employees to substitute teachers, so many industries are represented on TikTok.
Can I Target Based on Location?
With location being one of the number one factors that both candidates and recruiters look for, you’ll be happy to know that you can serve your Tiktok ad to candidates based on location. For example, if you’re recruiting for roles in Los Angeles, marking your location in your recruiting ad setup will help to target candidates in your geographical region.
Do I Need a TikTok Account or Presence to Advertise on TikTok?
When partnering with Work4, there is no need to have a TikTok presence or spend hours building a brand on the platform. With a customized strategy and multiple optimization options your TikTok recruiting ads can be served directly to your target audience.
What About Content?
TikTok’s video editor makes it easy to create quality recruiting videos. With their native editor, all it takes is a few images. From there you can select from a range of royalty-free music, seamless transitions, and unique effects. You can also easily add text, hashtags, and custom CTA’s. Plus, when working in partnership with Work4, we handle all the details for you to create branded videos that will appeal to your target audience and bring in the candidate leads you need.
What Type of Ads Can be Run?
With TikTok, it’s easy to run traffic, conversion, and lead generation ads. Another singular feature of the platform allows you to turn off comments and download options limiting the number of hands-on requirements your recruiting team will need to manage.
TikTok Ads and Work4
Since TikTok is new to the recruiting scene, diving into using it can be overwhelming for already busy recruiters. That is where Work4 for comes in. If you want to be on TikTok, but aren’t sure how to get started. Contacting us is the first step. If you don’t have a video, don’t worry, all you need is a few images and a budget. With Work4, you’ll get a customized strategy, multiple optimization options, and candidate leads delivered directly to you via redirect campaign, inbox, ATS, or through our own API access.