Today we’re pleased to announce that we’ve created a new look for Work4 , along with a new brand identity and logo. Our goal was to merge our historically technologically focused past with something we have known for a long time – that human is the most important part of human resources . Adding the human back into HR Technology is the key to success for both our team and yours.
Why Was it Time to Change?
Looking back over the last 10 years, we noticed a disconnect. Our 100% technology-focused brand image was removed from the individuals who have helped our technology company become a success. Now we hope to showcase both the technological and the human elements equally – the technology facilitating the connection between the right candidate and the fantastic recruiters and hiring managers we are proud to serve.
As we’ve grown, we’ve expanded as well. Historically our technology focused on helping hiring teams recruit on Facebook, but we now source candidates from multiple channels.
Colors and Logos
In designing our new logo, our aim was to respect our past while adding a touch of modernity to it. It was important for the logo to be easily identifiable while respecting digital codes: we settled on a “w” representing our name in an accessible and effective typography.
It was built on the idea of making two elements coexist:
- Our historic blue representing technology
- A trace of paint representing the warmth and energy humans bring to HR
Our Areas of Expertise
In addition to technological advances, the last 10 years have allowed us to develop a better understanding of our core customers. This has given us the ability to develop our expertise in key business sectors and better respond to each individual team’s specific needs. It is this industry-oriented approach that we want to reflect in our new identity, by highlighting these industries and their employees:
Each industry page was given a color to represent the passionate people who work in that industry.
Our New Website
Our website has also been completely redesigned to match our new brand identity.
This in-depth work also led us to simplify the domain name of our new website, which can now be found at the following web address: https://work4.io/
Looking to the Future
We’re proud of our past, our technology, the things we have learned, and how we have grown as a company. We’re thankful for the co-workers, customers, and candidates who got us here today. And we’re excited about the future with our new brand identity. If you’re ready to learn how we can help you build the team of your dreams, contact us today to talk to an expert.
