Recruitment Marketing 101

Recruitment Marketing 101

The current labor market is candidate-driven, and the modern candidate approaches job hunting in much the same way that they hunt for products. Given the parallels between modern candidates and consumer behavior, Recruitment Marketing is rapidly transitioning from nice-to-have into an essential strategy for talent acquisition. 

In this guide will show you everything you need to know about getting this key strategy right!

Recruitment Marketing 101


Use This Guide To:

  • Discern the difference between recruiting and recruitment marketing 

  • Learn the fundamental building blocks of a solid recruitment marketing strategy

  • Understand recruitment marketing best practices

  • Determine which analytic metrics to track for recruitment marketing success

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