
DriverReach
How Driver reach uses Work4 to leverage their customers’ success and, in turn, their own success. The Road to Faster Hires Through its partnership with
How TAZ Trucking keeps its trucks in motion with Work4.
Thanks to Work4’s solutions, TAZ Trucking transformed Facebook into an efficient source of driver candidate leads with the ease of use of a job board but with three times more potential candidates to target.
Based out of Bowling Green, KY, TAZ Trucking, INC is fully equipped for transporting dry, hazardous, and non-hazardous goods throughout the 48 continental United States.
• Client since – 2022
• Position(s) to fill – CDL Drivers
To help TAZ make the most out of Facebook, Work4 implemented their proprietary targeting system to reach audiences TAZ couldn’t reach on their own. To allow TAZ to rank applicants, different sets of custom qualifying questions were created to gather information on the CDL license, years of experience, and other qualifying criteria. This allowed TAZ to categorize applicants and move candidates through the funnel depending on their level of qualification.
In the last 2 months of 2022:
196 driver leads received via Facebook Ads
“For the past two months, I’ve only had roughly 2-3 trucks open and available at a time. Work4 has provided me with many qualified applicants, of which many of them have been hired and are gaining tenure”
Millie Trammell – Recruiter, TAZ Trucking, INC
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